Generating Reports

Traffic Creator offers several types of reports to help you analyze and present your traffic data effectively:

Follow these steps to generate a basic traffic report:

1. Access the Reports Section:
   • Log in to your Traffic Creator account
   • Navigate to "Analytics" in the main menu
   • Select "Reports" from the dropdown menu
2. Choose a Report Type:
   • Click "Create New Report" button
   • Select one of the available report templates
   • Alternatively, choose "Custom Report" to start from scratch
3. Set Date Range:
   • Use the date picker to select your desired time period
   • Choose from preset options (Last 7 days, Last 30 days, etc.)
   • Optionally, enable comparison with a previous period
4. Select Projects:
   • Choose which traffic projects to include in the report
   • Select "All Projects" or pick specific ones
   • Use the search function for quick project selection
5. Generate Report:
   • Click "Generate Report" button
   • Wait for the system to process your data
   • View the generated report in your browser

Tailor your reports to focus on the metrics and visualizations that matter most to your analysis:

Adding and Removing Metrics

1. In the report editor, click "Edit Metrics" in the top toolbar
2. Check or uncheck metrics to include or exclude them
3. Drag and drop to reorder metrics in the report
4. Click "Apply Changes" to update your report

Changing Visualizations

1. Hover over any chart or graph in your report
2. Click the "Change Visualization" icon that appears
3. Select from available visualization types (bar chart, line graph, pie chart, etc.)
4. Adjust visualization settings like colors, labels, and legends

Adding Filters

1. Click "Add Filter" in the report toolbar
2. Select the dimension to filter (country, device, browser, etc.)
3. Choose filter conditions (equals, contains, greater than, etc.)
4. Enter filter values and click "Apply Filter"

Adding Segments

Segments allow you to analyze specific subsets of your traffic:

1. Click "Add Segment" in the report toolbar
2. Select from predefined segments or create a custom one
3. For custom segments, define conditions based on available dimensions
4. Name your segment and click "Save and Apply"

Take advantage of these advanced features to get more from your reports (available on Professional and Expert plans):

Custom Calculations

Create your own metrics based on existing data:

1. Click "Add Calculation" in the metrics section
2. Use the formula editor to combine existing metrics
3. Apply mathematical functions (sum, average, percentage, etc.)
4. Name your calculation and set formatting options

Drill-Down Analysis

Explore your data in greater detail:

1. Click on any data point in a chart or table
2. Select "Drill Down" from the context menu
3. Choose the dimension to explore (e.g., from country to city)
4. View the detailed breakdown of the selected data point

Anomaly Detection

Automatically identify unusual patterns in your data:

1. Enable "Anomaly Detection" in the report settings
2. Set sensitivity level (low, medium, high)
3. Choose metrics to monitor for anomalies
4. View highlighted anomalies with potential causes

Automate report delivery and share insights with stakeholders:

Scheduling Regular Reports

1. Open the report you want to schedule
2. Click "Schedule" in the top-right corner
3. Set frequency (daily, weekly, monthly)
4. Choose delivery time and day (for weekly/monthly reports)
5. Add recipient email addresses
6. Select delivery format (PDF, Excel, CSV, HTML)
7. Add an optional message to include with the report
8. Click "Save Schedule" to activate

One-Time Report Sharing

1. Generate and customize your report
2. Click "Share" in the top-right corner
3. Choose sharing method:
   • Email - Send directly to recipients
   • Link - Generate a shareable link
   • Export - Download in various formats
4. Set access permissions and expiration date (for links)
5. Add optional message and click "Share"

Export Formats

Reports can be exported in several formats:

• PDF - Professional-looking reports with all visualizations intact
• Excel - Detailed data tables for further analysis
• CSV - Raw data for importing into other analytics tools
• HTML - Interactive web version that can be viewed in any browser
• Google Data Studio - Direct integration for advanced dashboards (Expert plan only)

Save time by creating and using report templates:

Saving Custom Templates

1. Create and customize a report to your specifications
2. Click "Save as Template" in the report menu
3. Enter a name and description for your template
4. Choose visibility (private or team-wide)
5. Click "Save Template"

Using Templates

1. When creating a new report, click "My Templates" tab
2. Select your saved template from the list
3. Adjust date range and other parameters as needed
4. Click "Generate Report"

Managing Templates

1. Go to "Settings" > "Report Templates"
2. View all your saved templates
3. Edit, duplicate, or delete templates as needed
4. Share templates with team members (Professional and Expert plans)

Traffic Creator's reporting tools provide powerful capabilities for analyzing, visualizing, and sharing your traffic data. By mastering these features, you can:

• Extract actionable insights from your traffic campaigns
• Create professional reports for clients and stakeholders
• Save time with templates and automated scheduling
• Identify optimization opportunities through detailed analysis
• Track progress against your traffic goals over time

For more information on specific reporting features or advanced analytics techniques, explore our related articles or contact our support team for assistance.