Content Writer

About the role

As a Content Writer at Traffic Creator, you'll be the voice shaping how we communicate the value of our innovative traffic solutions. You will be responsible for creating high-quality, engaging content across various channels (blogs, articles, website copy, social media, case studies) to educate our audience, attract new customers, and support our overall marketing strategy. You'll work closely with our dynamic marketing and product teams to develop content that resonates with our target audience, drives engagement, and directly contributes to our business growth and thought leadership in the industry.

What you'll do

• Research industry trends and write insightful, engaging blog posts, articles, white papers, and case studies related to traffic generation, digital marketing, and online business growth.
• Craft compelling copy for our website, landing pages, email marketing campaigns, and social media channels that converts readers into customers.
• Develop clear and helpful educational content (tutorials, guides, FAQs) that enables customers to understand and maximize the value of our platform.
• Collaborate with marketing and sales to understand customer needs and interview customers and subject matter experts to create authentic case studies and thought leadership pieces.
• Optimize all content for SEO using best practices to improve organic visibility and drive qualified traffic.
• Maintain and evolve a consistent, engaging brand voice across all written materials.
• Work alongside designers to create visually appealing content formats like infographics and presentations.
• Edit and proofread content meticulously to ensure high standards of quality, accuracy, and clarity.
• Stay continuously informed about industry trends, competitor activities, and best practices in content marketing, traffic generation, and digital marketing.
• Track, analyze, and report on content performance using relevant metrics to inform future content strategy and demonstrate ROI.

What you'll need

• 2+ years of experience in content writing, preferably in the tech/SaaS industry
• Strong portfolio demonstrating excellent writing skills across different formats
• Solid understanding of SEO principles and content optimization
• Excellent research skills and ability to quickly grasp technical concepts
• Experience writing for different buyer personas and stages of the customer journey
• Strong attention to detail and commitment to high-quality work
• Ability to work independently while collaborating with cross-functional teams
• Excellent time management skills and ability to meet deadlines
• Experience with content management systems (WordPress, etc.)
• Fluency in English (German is a plus)
• Background in journalism or communications
• Experience creating video scripts or podcast content
• Multilingual writing skills (especially German)

Bonus skills

• Knowledge of digital marketing and traffic generation strategies
• Experience in a SaaS company or digital marketing agency
• Familiarity with HTML and basic web design principles
• Experience with content marketing tools and analytics

Our Culture

We foster a collaborative, innovative, and results-oriented environment. We believe in empowering our team members, encouraging continuous learning, and celebrating successes together. Expect a fast-paced setting where your ideas are valued, and you can make a tangible impact. We embrace remote work while ensuring strong team cohesion through regular communication and virtual events.

Benefits

• Competitive salary based on experience (€40,000 - €55,000 range)
• Flexible work options (fully remote, hybrid, or on-site in Wuppertal)
• Comprehensive health insurance plan
• Company-matched retirement savings plan
• Generous professional development budget for courses, conferences, and certifications
• Access to a modern, well-equipped office in Wuppertal (if desired)
• Regular virtual and in-person team events and an annual company retreat
• Ample paid time off and public holidays
• Opportunities for growth and career advancement within a rapidly growing company

Our interview process

1. Initial application review (1 week)
2. Phone screening with HR (30 minutes)
3. Writing assignment (create a sample blog post)
4. Interview with Marketing Manager and team members (1 hour)
5. Final interview with CMO (45 minutes)
6. Offer and negotiation

We aim to complete the entire process within 2-3 weeks.

About Traffic Creator

Traffic Creator is revolutionizing how businesses approach web traffic generation through innovative technology and exceptional service. Our platform helps companies increase their online visibility, engage with their target audience, and drive conversions. We're a growing team of passionate individuals dedicated to helping businesses succeed online.