Traffic Results FAQ
Frequently asked questions about traffic results, analytics, and measuring the effectiveness of your campaigns.
Understanding Traffic Results
Traffic delivery timing depends on several factors:
- Initial Setup: Traffic typically begins within 30-60 minutes after creating a new campaign
- Distribution Settings: If you've enabled "Respect Time of Day" or other distribution settings, traffic will follow those patterns
- Traffic Volume: Larger traffic volumes are distributed more gradually to maintain quality
- Analytics Delay: Some analytics platforms may have a 24-48 hour delay in reporting
You can monitor real-time traffic delivery in your Traffic Creator dashboard, which updates more frequently than most third-party analytics platforms.
Discrepancies between Traffic Creator reports and your analytics platform are common and can be due to several factors:
- Tracking Implementation: Incorrect or missing analytics code on your website
- Filtering: Your analytics platform may be filtering out some traffic (e.g., bot filtering, IP filtering)
- Sampling: Some analytics platforms use data sampling, which can affect accuracy
- Attribution Windows: Different platforms may have different session timeout settings
- Ad Blockers: Some visitors may have ad blockers that prevent analytics tracking
Typically, you can expect to see 85-95% of Traffic Creator traffic reflected in your analytics platform. For the most accurate comparison, use UTM parameters in your campaign URLs.
To evaluate the quality and effectiveness of your traffic, monitor these key metrics:
- Bounce Rate: The percentage of visitors who leave after viewing only one page (lower is generally better)
- Average Session Duration: How long visitors stay on your site (longer typically indicates more engagement)
- Pages Per Session: The average number of pages viewed during a session
- Conversion Rate: The percentage of visitors who complete desired actions (sign-ups, purchases, etc.)
- Geographic Accuracy: Whether traffic is coming from your targeted locations
These metrics can be viewed in both your Traffic Creator dashboard and your website's analytics platform. Compare them with your organic traffic to gauge quality.
Optimizing Traffic Results
To improve engagement metrics for your traffic campaigns:
- Target Relevant Landing Pages: Direct traffic to pages that match the visitor's expected interests
- Use Advanced Targeting: Refine your geo-targeting, device targeting, and interest targeting
- Enable Behavioral Patterns: Use the "Natural Browsing Patterns" feature (available on Professional and Expert plans)
- Adjust Session Duration: Increase the minimum session duration setting
- Set Multiple Page Views: Configure visitors to view multiple pages per session
- Respect Time of Day: Enable this setting to create more natural traffic patterns
Regularly review your campaign performance and make incremental adjustments based on the results. A/B testing different settings can help identify the most effective configuration for your website.
Created on
April 23, 2025
Last updated
April 23, 2025